As I enter my 30th year in business, I am reminded that ethics = business growth. What do I mean? In 2026, ethics in business is no longer a “nice-to-have” or a branding buzzword—it’s a measurable driver of income, loyalty, and long-term growth. Customers, employees, and partners are more informed, more selective, and more willing […]
Author: Kathy
Celebrating 30 years in business. Kathy McCabe, a Master Virtual Assistant, excels in providing administrative support to clients from various industries, drawing on her extensive experience in traditional office settings. She enjoys working independently and has transitioned to virtual assistance, serving diverse clients, including software companies, top coaches, and marketing firms.
Kathy's expertise has been recognized with prestigious awards, such as the 2013 Thomas Leonard International Virtual Assistant of Distinction. Her services cover a wide range of administrative tasks, from word processing to email management.
Beyond her professional life, Kathy is also an herbalist, photographer, woodworker, and Reiki Energy practitioner.
Why Financial Knowledge Is the Lifeline of Small Business Success
Running a small business isn’t just about having a great product or loyal customers — it’s about mastering the numbers behind the scenes. For many small business owners, financial knowledge is the invisible skill that determines whether their venture grows, stalls, or disappears. Understanding cash flow, pricing, margins, and debt management isn’t optional — it’s […]
How to Prepare Your Clients for Your Time Away from the Office
How to Prepare Your Clients for Your Time Away from the Office Because boundaries are beautiful—and so is a well-oiled client experience. Whether you’re heading off for a restorative retreat, a family getaway, or a creative sabbatical, stepping away from your desk shouldn’t mean stepping away from professionalism. With a little planning and a lot […]