Guest Article: The How & Why of Starting a Business During the Pandemic

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The beginning of the pandemic saw headlines dominated by stories of job losses and closing businesses. However, the following months saw momentum swing in the opposite direction with a record number of businesses being started across the country. As reported by the Census Bureau, upwards of 4 million new business applications were received in the year 2020, and current projections show this number to increase further in the years to come.

Not only has the opening of new businesses helped the economic recovery, but they’ve also been a prime source of job creation during the pandemic. If you’ve been contemplating starting a business, this article will explore why now is the best time to do so and how to ensure your entrepreneurial journey is successful.

Focus on Customer Needs

According to research, here are industries that have experienced massive growth through the pandemic:

  • Home Renovations: This includes selling products such as paints, tools, or services such as interior designing, handyman services, etc.
  • Food: Meal prep services, homemade organic foods, and food delivery services have been major winners during the pandemic.
  • Gifting: While this can encompass any product from chocolates to rings, brands that have marketed their offerings as the perfect gift for special occasions have experienced high sales.

As a new player in the market, entering a thriving industry will help you get your business off the ground faster.

Have a Business Plan

While millions of businesses are opening each year, unfortunately not all of them will survive. One of the main culprits for this is a lack of planning. To ensure your business doesn’t fall prey to this mistake, your first goal should be to create a business plan.

A business plan encompasses all important aspects of your business such as short and long-term goals, financial requirements, funding sources, marketing strategy, and details about your offerings. Your plan provides you with a clear vision of how to manage your business and provides valuable insights while making important decisions.

Delegate Responsibilities

A sign of a good entrepreneur is their ability to manage time by delegating responsibilities as needed. While you spend your time handling important projects such as securing funding, creating business strategy, etc., look to pass on subsequent projects like those mentioned below to the experts at Hilltop Secretarial Service:

Email Management: From sorting emails based on priority to prompt replies to customer queries, all your email communication needs will be handled, saving you hours each day.

Virtual Assistant: To avoid distractions during work, forward your calls to a virtual assistant such as Hilltop Secretarial, who can handle customer queries, receive appointment requests, and screen calls.

WordPress Blog Administration: A WordPress administrator will handle all responsibilities relating to designing, posting, and maintaining your company blog, leading to an increase in website traffic and business.

Choose the Right Business Structure

When it comes to choosing the best business structure as an entrepreneur, a Limited Liability Company tops the list due to the following advantages:

  • It makes you eligible for tax write-offs and a lower tax rate
  • Establishes your business as a separate legal entity, reducing liability during disputes
  • Makes it easier to add or remove partners
  • Has fewer requirements as compared to other business structures

When deciding to form an LLC, opt to use a formation service such as ZenBusiness. It will help avoid dealing with lengthy paperwork, adhere to state-specific regulations, and drastically reduce costs compared to filing independently.

While skeptics will view the pandemic as a period to delay their business plans, the data and market conditions point towards the perfect opportunity for motivated entrepreneurs to create new thriving businesses.

By Elena Stewart from Elenastewart.com

Staying Productive Using Technology

Hello Everyone! I hope you’re all having a great day. Our weather is wreaking havoc on my chronic conditions and as such I’m forced to stay in bed. I’m grateful for all the wonderful technology that is available that allows you to work even if you’re not able to get to the office – or home office!

Kathy’s Bed Desk

First, I start with the fastest internet I can get. In my area, we really only have one choice, Xfinity. I don’t like how much they charge but I do like the reliability. I no longer have their TV or digital voice packages so that helps. (I use Hulu and some Prime channels to make up the difference).

Next, to get the fastest wifi possible throughout my house – or you can use it in an office environment – I have the Orbi Wifi Mesh system, with the router and two satellites. We really love it, and the range is amazing, I have no issues even in the Treehouse Office, or the studio, it is a great product by NetGear.

Next, for remote working from bed, I log into my desktop upstairs using SplashTop by LogMeIn.com I can easily manage not only my computers but my clients’ as well. They even have mobile apps for logging in from your phone or tablet. I have used their service for many years and it just keeps getting better.

For ambiance, and to provide a bit of background noise so my tinnitus doesn’t scream at me so much and make me dizzy, I keep a crackling fireplace video going on the TV. There are a number of videos that are included in Amazon Prime, and I’ve included the link. This is perfect for winter, but for summer I like the streams, rivers and so on. And I’m a huge fan of the Smithsonian Channel’s Ariel America – I’ve probably seen every episode multiple times.

Now, for the desk, I use a simple bed desk I got from Amazon – with adjustable legs – this is important because some days you might want to snuggle with a puppy and they need a bit more room 🙂 My kids are constantly wanting under the desk, and under the blankets – which cheers me up immensely. I got the basic one made of bamboo with a fan built in that I can plug into the power strip. But now I’m thinking I need to have a bit more oomph for it, so I’ve put this one in my cart to “think about”. It is much more than the one I have currently in that it has adjustable height and tilting top, but I’m not sure I really need that. I might just look for things I can clip to the one I have.

See? You CAN work and be somewhat immobile. Or in the middle of a pandemic and being forced to work from home (which I’ve been doing since 1996 by the way). and it can still be comfortable and productive. Having worked from home for so long, I’ll never go back to a traditional office.

Best wishes to everyone and I pray you stay healthy and safe!

In all transparency, if you click on one of my links (except the search results links) I’ll get a bit of a commission. 🙂

Electronic Document Filing Options

 I found FileCenter Professional and I love it!  Once I started using it I immediately recognized how perfect it was for my situation and have never looked back. I uninstalled that ‘other software’ and waved bye-bye. Its easy to scan, file, rename, append, prepend, scan to OCR, edit pdf’s, email files, and so much more! Plus you can scan your entire system and replace the File Explorer with FileCenter. LOVE IT! Organizing your computer files is now a dream! [caption id="attachment_927" align="alignnone" width="300"]FileCenter Professional Screen Shot FileCenter Pro screenshot[/caption] Its so helpful to be able to edit PDF files right in FileCenter – and open Microsoft files in their native programs. Its an amazing system and I’m still finding out more things I like about it. https://www.youtube.com/embed/PuPuhDLlDNE?autoplay=1&rel=0&showinfo=0

Run and grab your lifesafer today!

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