Virtual Assistant vs. virtual assistant

When I first became a virtual assistant over 19 years ago, it was a daily part of my day to work to educate the general public as to what a virtual assistant IS and what we can do to help individuals, small businesses and corporations. For the Coaching industry especially, the Virtual Assistant was key in helping them to organize their practices. In fact, Thomas Leonard, founder of the International Coach Federation, is credited with coining the phrase “virtual assistant” for his assistant Stacy Brice. It took a few years, but eventually the phrase “virtual assistant” became very well-known and our fledgling industry was growing rapidly. Now, I’m required again to educate people as to what a “Virtual Assistant” REALLY is and how we can help people. I don’t know about you, but Siri, Cortana (and other so-called virtual assistant apps) are NOT virtual assistants!!! They are bits of software and programming designed to perform small tasks (after you set up your parameters) or guide you through your customer service calls. They do NOT take the place of a REAL Virtual Assistant! As much as I love Cortana – and I use it every day – there are limits to what it can accomplish. Also, it cannot interpret my mood, the way a real virtual assistant can do with long-term clients.  It cannot answer my numerous client phone calls.  I also love Siri on my iPad, but it doesn’t take the place of a real person. Someone whose function is far superior to any string of bits and bytes.  Are they convenient and make me feel geeky?  Yes, but they are not virtual assistants.  They are more like advanced voice command software. And personally, I resent these companies calling their software a virtual assistant! We worked very hard to make our industry viable and visible. We are an industry of hardworking and dedicated individuals (and teams!) who are committed to providing the best possible service. What are your thoughts? Kathy McCabe, MVA Master Virtual Assistant, VA Certified Ethichs Checked VA Thomas Leonard International Virtual Assistant of Distinction Award 2013]]>

Social Bytes is out! Edition of 13 September 2015

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Social Bytes
…a little bit of everything…
Published by
Kathy McCabe
13 September 2015
Technology Leisure Business Science Art & Entertainment Education #smallbiz #smwcharvard
Today’s headline
Windows 10 – Microsoft Windows
www­.microsoft­.com – 2 Feature, content, and app availability and experience may vary by market and device. 3 Broadband internet required for some features (ISP fees apply). Xbox Live features only available with suppo…
21 contributors – featured today:
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Social Bytes is out! Edition of 12 September 2015

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Social Bytes
…a little bit of everything…
Published by
Kathy McCabe
12 September 2015
Technology Leisure Science Business Politics Sports #socialmedia #neverforget
Today’s headline
Cross-country American flag relay focuses on the Faces of Old Glory
thumbnail military­.microsoft­.com – 59 teams of runners. 60 days. 3,540 miles. One patriot at a time. The second annual Old Glory Relay, conducted by Team Red, White, and Blue (Team RWB) and presented by Microsoft, kicks off at sunri…
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Scam Alert!

“We are seeking a new Administrative Assistant for our online church, Authority of Christ International Churches. During our deliberation, we have seen your profile to be perfect for this job. We believe that you can be an asset to our church. I am pretty sure that you will enjoy your 1. stay with us since we always see to it that we balance work and life outside work. In our company, we have series of scheduled activities that each employee must participate as a form of team building.  REALLY?  Not happening… Be sure to earn up to $400 Weekly and you don’t need to pay any extra cash to get this job. You must have good A minimum of three (3) months demonstrated experience with computers, including the Internet, Email applications (Hotmail/ GMail. Yahoo!) or other related Internet service email apps If these qualifications match you, please reply to this add. If you have some questions or any clarifications on this matter please don’t hesitate to call me or email me.” Congratulations once again. Best Regards, Respectfully Yours, Joshua Rodgers Authority of Christ International Churches   Doesn’t Exist…. Cell: (347) 455-9818 Joshua Rodgers, Information Desk Authority of Christ International Churches T: +1 (347) 455-9818  Only an answering option, never a person. I researched the phone number and found several scam reports using this number and various names.  Skype: ACIChurches  I contacted this account several times – never a response. T: @3wsJob  Huh?  What’s this?


Knowing full well it was a scam, I replied – just to see what response I’d get…  This was his response: ~*~ “Hello Thanks for the response, Your application has been reviewed and granted. Below is explanation about what you’ll be doing. WHAT YOU’LL BE DOING You will be sending our Christian digest to our on line subscribers through email. The digest and the email address you’ll send the digest to will be e-mailed to you and you’ll be instructed on when to send the digest to the email addresses. You’ll open another email address which you’ll be using to send the digest . If you are interested in this position please respond to this email, so that I may send you the Employment Agreement. If you have any questions about this job don’t hesitate to send them to me . I’ll attach a sample copy of the digest which you’ll be sending, later in my next email after receiving your information, just for you to see that this is legitimate. Please send me this info in this format Full name : Home address .: City: State: Zip-code: Age: Gender: Phone number (home) : Phone number (mobile) : Get back to me ASAP. Thank you.”
  Wow  –  can you count how many red flags there are with this response?  Goodness, I don’t give that much information to anyone! Why does he need a home address or what my gender is?  How about the poor grammar? or the Spidey Sense that is coming over me saying RUN…   RUN AWAY!!! Just as a note to all the new virtual assistants out there: PLEASE, DO YOUR HOMEWORK! Research your potential clients completely. If you think something is off, listen to your instincts,  run it by your mentor – or even send it to me! I’d love to help make sure you’re not taken for a ride or scammed, or your identity stolen. Stay safe out there fellow Virtual Assistants! Kathy McCabe]]>

Using Pictures Without Permission

Blazing Guitar © Kathy McCabe, Hilltop Photography
Blazing Guitar by Kathy McCabe, Hilltop Photography Just a few days ago I uploaded a really great picture (the one in this article) to my web stores and to Facebook to show my friends.  Unfortunately, it was ‘altered’ with someone’s words to advertise an event at a local tavern. (It was NOT the tavern or any of their employees that used my image.)

When I offered – very generously – to allow him commercial use for the price of a drink and shout-out to me as the artist he declined and said he wouldn’t use it. When I asked him why he would use it for free (basically stealing off Facebook) and not pay the ridiculously low rate of a drink and a shout out, he told me that he had the right to use anything anyone put up online and on Facebook, for free.  And because although I watermarked the image but not through the center of it then he could do whatever he wanted with it.

Wow, how can anyone in this day and age actually believe that pictures online are free for anyone’s use? Can there be people who don’t understand copyright law? It’s said, knowledge is power. 

Well, let’s get really powerful and absorb some knowledge.  Please note, this article isn’t intended for those of us who understand and abide by the copyright laws, it is for those who don’t.

A Copyright  – defined by the US Copyright Office:  A form of protection provided by the laws of the United States for “original works of authorship”, including literary, dramatic, musical, architectural, cartographic, choreographic, pantomimic, pictorial, graphic, sculptural, and audiovisual creations. “Copyright” literally means the right to copy but has come to mean that body of exclusive rights granted by law to copyright owners for protection of their work. Copyright protection does not extend to any idea, procedure, process, system, title, principle, or discovery. Similarly, names, titles, short phrases, slogans, familiar symbols, mere variations of typographic ornamentation, lettering, coloring, and listings of contents or ingredients are not subject to copyright. 

http://www.copyright.gov/help/faq/definitions.html
  • NO, YOU MAY NOT USE MY PHOTO WITHOUT MY PERMISSION! Well, not just mine, you can’t use ANY photo without permission.
  • NO, I DON’T HAVE TO PLACE A WATERMARK OR COPYRIGHT ACROSS THE ENTIRE IMAGE FOR IT TO BE PROTECTED.
  • JUST BECAUSE IT’S ON THE INTERNET DOES NOT MEAN IT’S YOURS TO DO WITH AS YOU WISH. It is still mine.
  • You are not allowed to alter my work without permission. You aren’t allowed to resell my work, for any reason unless we have an agreement in writing and you have PAID me for use of the image.
  • If you want to use my image to promote your business, that requires a COMMERCIAL license. You must ask permission and purchase first! (At least for my images it does.)

If you don’t believe me, have a look at US Copyright Law at the US Copyright Office. www.copyright.gov. Also, LegalZoom has a good section explaining copyright law. Another good resource is http://pegfitzpatrick.com/oh-snap-can-i-legally-use-that-photo/

If you want to find out if your image is being used anywhere else, you can search using Google, simply enter the URL of your image and hit search. After the results are brought up, click on images and then you can click on Search by Image. It will bring up anywhere else your image may be.

To protect your image you can choose to watermark them. Or, you can institute a “No Right Click” script, but that doesn’t work in all browsers. WordPress has several plugins that may be helpful in keeping your images from being lifted.

Bottom line, we as artists – photographers, songwriters, literary writers, graphic designers, painters, and so on – should NOT have to deal with an uninformed public stealing our work.  Know the laws, protect yourselves, and educate people about copyrights.

This is my ‘lecture’ of the day.  Thanks for listening to my rant.